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What’s Driving Oracle Cloud’s Business in Europe?


Aug. 10 2018, Updated 6:44 a.m. ET

Latest contract wins

Oracle’s (ORCL) Simphony Cloud, which deals in hospitality management, continues to gain traction in European markets by landing new contracts with restaurant chains. On August 8, Oracle struck a deal with Danish restaurant operator Modern American Steak House (or MASH).

MASH plans to extend its chain of restaurants across various parts of the world with the help of the Oracle technology platform. It will help the company easily manage both the front- and back-office functions of its restaurants globally.

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Currently, MASH has a strong presence in Denmark, Germany, and the United Kingdom. So Oracle’s Simphony Cloud could help MASH set up a centralized managed infrastructure to control its 13 restaurants and its future restaurants around the world. It could streamline its IT functions as well as save time and costs.

In the graph above, you can see the revenue growth of Oracle’s cloud business in the last five quarters.

Other European agreements

In July, Oracle’s Simphony Cloud inked a deal with Foodation, an Italian-based company, to provide cloud support to its businesses across Europe. Its deployment of Oracle’s MICROS InMotion app may allow the company to get a single view of all its six brands located across Europe.

Earlier this year, the French-based retail player IDKIDS.COMMUNITY decided to implement Oracle Retail Planning and Optimization Cloud Services to study the behavior and preferences of consumers while shopping. To boost its retail- and cloud-based warehouse management (or WMS) features, it added the new REST application programming interfaces and yard management for better inventory management.

Oracle’s cloud business seems to slowly gain momentum with new product launches and contract wins. The company’s popular customer AT&T (T) has already moved most of its databases to Oracle Cloud.


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