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NVIDIA’s Next-Generation GPUs Emphasize Ray Tracing



NVIDIA emphasizes ray tracing

Ray tracing is a rendering technique the professional industry has been using for years. 

NVIDIA (NVDA) has been working to enhance ray tracing technology, as it has the ability to render realistic images with real-time lighting and effects.

Ray tracing models how a ray of light reacts to objects in the real world and replicates it in the virtual world. At present, the graphics industry uses a simpler technique called rasterization that paints layers on a canvas to simulate light. This technique is less demanding in terms of graphics but fails to create a realistic image.

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Ray tracing takes light simulations to the next level, producing realistic reflection, refraction, and scattering effects in real time. It can model mirrors, refract glass, and even adjust the color of light as it passes through objects. This technology could create a $250 billion opportunity for NVIDIA in the graphics industry.

What’s different about NVIDIA’s ray tracing technology?

NVIDIA’s CEO, Jensen Huang, stated that the company has been developing real-time ray tracing technology for ten years. It hasn’t brought this technology to its consumer products because of its high computing requirements. However, NVIDIA achieved a new feat on August 20 when it introduced its RTX technology in its consumer-level GPUs (graphics processing unit).

NVIDIA’s GeForce RTX 20 series

NVIDIA announced its GeForce RTX 2070, RTX 2080, and RTX 2080 Ti GPUs built on Turing architecture on August 20 one week after it announced its Quadro RTX 8000, RTX 6000, and RTX 5000 GPUs. These GPUs are built on TSMC’s (TSM) 12-nanometer node, deliver six times the performance improvement of their predecessor Pascal, and have the power to drive 4K G-Sync HDR (high dynamic range) displays.

The GeForce RTX 2080 and RTX 2080 Ti GPUs are designed for overclocking and are expected to hit the markets on September 20. However, NVIDIA did not reveal the launch date for the RTX 2070.

Next, we’ll see how NVIDIA brought real-time ray tracing to reality.


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