Ferrari’s revenue in Q2 2018
In the previous part of this series, we looked at Ferrari’s (RACE) higher Q2 2018 shipments to China, Taiwan, and Hong Kong. Last year, its Mainland China shipments rose, and its shipments to Hong Kong and Taiwan remained nearly flat. Now let’s take a look at Ferrari’s second-quarter shipments to the Americas segment, which includes its largest single market, the United States.
Q2 shipments to the Americas
In the second quarter, Ferrari’s shipments to the Americas rose 7% YoY (year-over-year) to 850 car units from 797 units in Q2 2017. In the first quarter of 2018, its shipments to the Americas region increased 4.4% YoY. Ferrari’s Americas market segment includes North and South America.
In 2017, Ferrari’s shipments to the Americas increased 5% to 2,811 units.
Top-selling cars in the United States
In its Americas segment, RACE reported an 8% YoY increase in its second-quarter shipments to the US market. US demand for Ferrari’s 812 Superfast, 488, and GTC4Lusso car models continued to be strong which drove shipments higher. The company mentioned in the second-quarter report that its limited edition car, LaFerrari Aperta, is at the end of its limited series run but has remained in demand.
RACE’s annual sales are much lower than auto giants (VCR) Toyota (TM), Ford (F), and General Motors (GM). That’s primarily due to Ferrari’s exclusivity and low-volume policy, while GM, Ford, and TM primarily produce mass-market vehicles. In 2017, while mainstream automakers’ global sales were in the millions of units, Ferrari shipped only 8,398 units worldwide.
In the next part of this series, we’ll look at Ferrari’s second-quarter performance in its home market of Italy and other European markets.