Facebook Watch has been launched internationally
Social media giant Facebook (FB) announced that it will be rolling out its video programming service, Facebook Watch, internationally. Facebook said that Facebook Watch will be available globally on August 30. The company launched the service in the United States last year.
While Facebook Watch hasn’t really taken off, Facebook announced a massive deal earlier this month with La Liga, a Spanish soccer league, to broadcast games in the Indian subcontinent.
Another source of revenue growth
Facebook also announced the Ad Breaks program in a few countries, which will help it monetize the service. The program is slated to launch in 21 countries in September and perhaps more in the future.
With Facebook’s revenue growth slowing down, Facebook Watch represents another avenue of growth for the company. Facebook has a massive 2.23 billion monthly active users.
The company said that Facebook Watch would support English content and content in several local languages. The company’s head of video mentioned that Facebook Watch has 50 million monthly active users in the United States.
Facebook will likely spend $1 billion–$2 billion on content deals for the service. While Facebook’s spending doesn’t match Netflix’s spending forecast of $8 billion on content, the social media giant has deep pockets to spend more.