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Adobe Is About to Make Apple’s iPad More Exciting

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Full Photoshop coming to iPad

Adobe Systems (ADBE) is developing a full version of its Photoshop app for Apple’s (AAPL) iPad tablet, according to Bloomberg. Although Adobe already offers a lightweight version of the Photoshop app for Apple’s iOS devices, media professionals have been demanding more Photoshop power on the iPad to expand their options to make edits on the fly.

Adobe is expected to launch the full version of the Photoshop app for iPad in October and then release it to the market next year. For Adobe, creating a full version of Photoshop for the iPad is expected to diversify its customer base and potentially enlarge its market.

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Building the iPad into a business device

For Apple, enabling customers to access the full Photoshop app on the iPad could support its push to position its mobile devices as business tools. It has already partnered with International Business Machines (IBM) to develop business apps that can run on its mobile devices. Bringing the full Photoshop to the iPad could help enhance the device’s appeal to business users.

Apple sold 11.6 million iPads in fiscal Q3 2018, which ended in June. It sold 11.4 million iPads in fiscal Q3 2017. Apple controls 23.4% of the world’s tablet device market compared to Samsung’s (SSNLF) 13.6%, according to Strategy Analytics.

Cutting Microsoft’s advantage

The inability to run the full version of Photoshop on the iPad has meant that professionals have been turning to Microsoft’s (MSFT) Surface tablet. So a loaded Photoshop app for the iPad could help Apple cut Microsoft’s advantage in that area.

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