Of the 30 analysts covering Dick’s Sporting Goods (DKS) stock on July 9, 70% recommended “hold,” 27% recommended “buy,” and 3% recommended “sell.” There have been no target price revisions for DKS stock in the past month. Analysts’ 12-month average target price for DKS is $39.17, which reflects a 13.8% upside to its July 9 price.
Dick’s Sporting Goods is convinced that amid tough competition, exclusivity and product differentiation will boost sales of in-house brands Calia, Field & Stream, and Walter Hagen. The company is also allocating more store space to its private brand merchandise, and investing in its digital and omnichannel capabilities.
Discontinuation of assault-style rifles has impacted the company’s hunting category, which, along with the electronics category, is expected to remain pressured this year. Moreover, due to ongoing investments and digital sales, costs are escalating, which could drag down its bottom line and profitability.
What are analysts saying for peers?
Of the 23 analysts covering Foot Locker (FL) on July 9, ~57% recommended “buy,” and ~35% recommended “hold.” Their mean target price of $59.19 implies a ~10.7% upside to FL’s July 9 price.
Of the 13 analysts covering Hibbett Sports (HIBB), 54% recommended “hold,” and 23% recommended “buy.” Their target price of $27.25 implies a 15.5% upside. Both analysts covering Big 5 Sporting Goods (BGFV) recommended “hold,” and their mean target price for the stock is $7.75, which implies a 7.6% upside.