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Pure Storage Named a Market Leader in All-Flash

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Jul. 10 2018, Updated 7:33 a.m. ET

All-flash storage revenue rose 54.7% YoY in Q1 2018

Market research firm IDC has estimated that all-flash array storage revenues will rise 54.7% YoY (year-over-year) to $2.1 billion in Q1 2018. All-flash storage now accounts for approximately 33% of the global external enterprise storage systems market. IDC has named Pure Storage (PSTG) a market leader in all-flash. The other market leaders include NetApp (NTAP) and Dell-EMC (DVMT). IDC has named Hewlett Packard Enterprise (HPE), IBM (IBM), Huawei, and Hitachi as major players in the all-flash segment.

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Market maturation in all-flash

According to IDC, the all-flash array (or AFA) market has seen maturation in the last two years. There are several firms that have entered the AFA space, as this market is estimated to drive 80% of primary storage sales.

There are systems for web-scale applications and workload consolidations that are driving AFA revenue. IDC has stated that Pure Storage’s capabilities and strategies in NVMe (non-volatile memory express), cloud-based predictive analytics, and managing customer experience is the key differentiator among peers.

Pure Storage shipped its first product way back in 2011, and the firm is now a major player in providing enterprise data services.

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