Stock rose 15% last month
GoPro (GPRO) stock rose 15% in June to close at $6.44. The stock is currently trading at $6.49, which is 47% above its 52-week low of $4.42 and 45% below its 52-week high of $11.89. GoPro has generated returns of -14% so far in 2018 after falling 13% in 2017. In the trailing 12 months, GoPro stock has risen 22%.
New product lineup
GoPro stock has surged since the company announced its first-quarter results in May. It has been struggling with declining product sales for the last few months. It launched a camera priced at $199 and expects that product to drive revenue in fiscal 2018 and beyond. GoPro now has cameras priced at $199, $299, and $399 with an aim to target customers across segments.
GoPro’s HERO Camera is available for $199, while the HERO5 Black and the HERO 6 Black are available for $299 and $399, respectively. The company’s 360-degree Fusion camera is available for $699.
GoPro has claimed to be the number-one player in the action camera market. It has had the best-selling action camera in the United States for 17 consecutive quarters.