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Ford Sold 5% More F-Series Trucks in H1 2018 than in H1 2017

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F-series sales in June 2018

In June, Ford Motor Company’s (F) F-Series truck US sales were at 79,204 units, a 1.7% increase on a YoY (year-over-year) basis. In May, 84,639 units of F-Series trucks were sold in the US, up 11.3% YoY.

Last year, the company sold about 0.90 million F-Series truck units, reflecting 9.3% YoY growth. With this rise, 2017 become the best year for F-Series US sales since 2005.

With the exception of April, F-Series sales rose in all other months of 2017. June 2018 was the 14th consecutive month that Ford reported YoY gains in its F-Series US sales.

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High demand

In a couple of years, Ford has managed to revive its F-Series sales in its home market. In 2015, the company made a decision to launch new aluminum body variants of its F-Series trucks to improve fuel economy and reduce raw material costs at the same time.

In the first half of 2018, the demand for F-Series truck models including King Ranch, Lariat, Platinum, and Limited Super Duty truck variants remained strong. In June 2018, F-Series trucks’ ATP (average transaction price) was at $46,800.

Negative stock returns

In 2017, Ford underperformed the broader market with a 3.0% gain as compared to 19.4% gains in the S&P 500 Index. In 2018 so far, Ford’s stock has seen a roller coaster ride and was trading in negative territory with 10.5% year-to-date gains as of July 5. The company’s dismal 2018 financial outlook and ongoing trade tensions could be some of the reasons behind investors’ negative sentiment in the last couple of months.

In the pickup truck segment, legacy auto companies (IYK) such as General Motors (GM), Toyota (TM), and Fiat Chrysler (FCAU) compete with Ford F-Series. GM’s Chevrolet Silverado, Toyota’s Tacoma, and FCAU’s Ram are some of the notable light truck brands in the American market.

Read on to the next part where we’ll learn about Ford’s US retail and detailed truck segment sales in June 2018.

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