Can FireEye Differentiate Its Products?



Innovative learning skills help in product development

The cybersecurity market is heating up with different security products and innovative features. Thus, FireEye’s (FEYE) intelligence-based products help the company to stand out among competitors.

The company continues to gain intelligence from the front lines and its iSight Intelligence products. Its products help detect cyber attacks throughout the world. The company keeps enhancing its security features by learning from new breaches that occur in an enterprise, which helps it gain knowledge about different cyber attacks and methods used for protection. The company puts this knowledge in its product innovation cycle, thus differentiating it from other cybersecurity players like Fortinet (FTNT) and Palo Alto (PANW).

FireEye’s Threat Analytics products help the company to look out for the origin of the attack and predict the point of impact within an organization, thus saving cost and time for the enterprise.

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Integration holds the key to success

Large organizations use many different security products and also deal with multiple user interfaces, which can become time-consuming for the enterprise but also give rise to complications leading to failure of threat analysis.

FireEye’s Helix user interface has been another differentiator, which integrates the third-party security platform, thus allowing better management. It offers a one-stop solution to its users, thereby improving the renewal rate of its contract with its clients.

The graph above shows the ARR (annual recurring revenue) growth of FireEye in the last five quarters. During the period it maintained an improving trend driven by the company’s higher renewal rate. In fiscal Q1 2018, the ARR came in at $500 million as compared with $440 million in the prior-year quarter.


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