Apple’s Activations Gained Ground on Android



A CIRP report suggests that iOS activations made up ground on Android

Consumer Intelligence Research Partners (or CIRP) recently released its latest report on the smartphone industry for the second quarter of 2018. The report highlights that Apple (AAPL) gained ground in the US smartphone market. Apple’s iOS platform represented 36% of US activations compared to 63% for Google’s (GOOGL) Android.

Apple’s iOS managed to increase activations compared to the previous quarter and the corresponding quarter last year. In the long term, CIRP expects iOS to take one-third of the market and Android to take two-thirds.

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The overall smartphone market is consolidating

In terms of brand, Apple and Samsung (SSNLF) both had 36% activations in the US last quarter. LG was in the third spot with 12% activations in the United States. According to CIRP, the smartphone industry is consolidating in terms of operating systems, as well as in terms of vendors. Peripheral manufacturers Motorola, HTC, and LG have lost a big chunk of market share, and Apple and Samsung have the lion’s share of the market.

That said, Apple, Samsung, and the broader smartphone market are reaching maturity, as smartphone shipments have been sluggish in the last few quarters. However, Apple stock has risen 11.1% YTD, as investors are bullish about the tech giant’s other sources of revenue including Apple Music, the App Store, and the upcoming streaming service.


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