Amazon sold more on Prime Day compared to last year, despite glitches
Amazon‘s (AMZN) huge yearly shopping-deal promotion, Prime Day, got off to a shaky start as American customers were not able to shop on the platform due to a technical glitch. However, the e-commerce giant says that Prime Day this year was bigger than ever. The company said that in the first ten hours, Amazon had sold more products than last year’s Prime Day. However, this year’s Prime Day lasted 36 hours compared to 30 hours in 2017.
Amazon aggressively promoted its own line of hardware including Amazon Echo Dot, Fire TV stick with Alexa TV remote, and Fire 7 tablets at heavily discounted prices. However, Prime Day featured discounts on over one million other products.
Amazon Prime membership has become an integral revenue driver
According to Bloomberg’s estimates, Prime Day brought in $3.4 billion in sales, which is a 40% increase from the previous year’s Prime Day. Through Prime Day, Amazon promotes its Prime membership, which now costs $119 a year in the United States. Amazon continues to ramp up the perks offered to Prime members, which includes free and quick delivery, free access to Amazon Prime Video and Amazon Music, and discounts at certain Whole Foods outlets. Prime members tend to spend more on Amazon’s platform compared to regular customers.