How Hulu’s Live TV Guide Feature Can Boost Its Subscriber Base



Hulu releases Live TV Guide

Owned by media giants Disney (DIS), 21st Century Fox (FOXA), Time Warner (TWX), and Comcast (CMCSA), Hulu is reportedly launching a Live TV Guide to support its streaming service. The Live TV Guide is expected to support subscribers of its live television service.

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New features to boost Hulu’s subscriber base

Hulu’s new guide and dedicated Live TV destination is expected to be available on fourth- and fifth-generation Apple TV, Xbox One, Amazon’s (AMZN) Fire TV, and Nintendo Switch. Using these devices, live TV subscribers would be able to instantly access live TV for recently watched channels using fewer clicks. 

Hulu users would be able to access current and upcoming content for the next 24 hours along with the ability to switch channels. Users can also record any live or future programming using the guide.

Hulu currently has more than 20.0 million subscribers, up from 17.0 million in the last quarter, for its various tiers, which include its Live TV service and its less-expensive on-demand tiers. The new Live TV Guide feature is expected to help the company retain existing subscribers and attract new subscribers.

Disney–Fox deal to give a dominant stake in Hulu

Disney is in the process of acquiring most of 21st Century Fox’s assets for ~$66.1 billion, including Fox’s debt of roughly $13.7 billion. The acquisition of Fox assets is expected to significantly benefit Disney by giving Disney a dominant stake in video-streaming company Hulu.

Disney owns 30.0% in Hulu, and the acquisition of Fox is expected to give Disney another 30.0% in Hulu, which is owned by Fox. Comcast also has a 30.0% stake in online video service Hulu, while Time Warner owns a 10.0% stake in Hulu.


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