Fitbit Ace priced at $99.95
A few days ago, Fitbit (FIT) announced the availability of the Fitbit Ace for $99.95. Fitbit Ace is a device that was specially designed for kids over the age of eight. The Fitbit Ace provides sleep goals, celebratory messages, and badges for users. The device has a battery life of five days. Fitbit claims the device encourages kids to develop a healthier and more active lifestyle.
The childhood obesity rate is on the rise, and approximately 66% of the children are inactive every day, according to Fitbit. Ryan Rhodes, an exercise psychologist, the director of the behavioral medicine lab at the University of Victoria, and a member of the Fitbit advisory panel, stated, “Fitbit Ace opens up a direct line of communication across the family to help parents and their children understand how physical activity impacts overall well being and health.”
Smartwatch shipments expected to grow at 22.7% between 2017 and 2021
We have seen how Fitbit is targeting the connected health market and looking at new avenues to drive revenue and shipment growth. A market research firm has estimated smart watch shipments will grow at a CAGR (compound annual growth rate) of 22.7% from 31.6 million devices in 2017 to 71.5 million devices in 2021.
The total wearable market is forecasted to grow at a CAGR of 18.4% between 2017 and 2021 with shipments estimated to rise from 113.2 million to 222.3 million in the same period.