Targeting smaller merchants, transactions

At the J.P. Morgan Global Technology, Media and Communications Conference, Visa (V) stated it would be targeting the US market’s significant untapped opportunities, which could boost growth. By targeting small merchants and increasing its merchant base, the company could see long-term growth.

Why Visa Sees the US Market as Profitable

Visa also stated that focusing on smaller transactions could grow its market share. Smaller merchants may not be aware of cheaper digital methods available, resorting to cash payments. Therefore, Visa is focusing on making merchants and consumers aware of the digital payment techniques available.

Digital payments could be a primary driver

According to Visa, US contactless payments might rise with e-commerce. If US consumers become well-versed with e-commerce, they might be prompted to make digital transactions. The company believes the B2B (business-to-business) payment industry offers significant global growth opportunities.

In February, Visa announced its acquisition of Fraedom, which could enable Visa to serve B2B clients more effectively. On May 22, Visa’s EV (enterprise value) was $300 billion, while peers (XLF) Mastercard (MA), Ally Financial (ALLY), and Discover Financial Services (DFS) had EVs of $197.2 billion, $64.0 billion, and $35.6 billion, respectively.

Latest articles

The Dow Jones Industrial Average fell 53.44 points (or 0.2%) today, possibly because the market gave a thumbs up to yesterday's 0.25% rate cut by the Fed.

If there’s one thing critics and fans agree on when it comes to Bitcoin, it’s the volatility factor. The moves are big, and timid investors need not apply.

In this year’s annual shareholder letter, Berkshire Hathaway (BRK.B) CEO Warren Buffett discussed the possibility of an “elephant-sized acquisition."

The esports industry is thriving. Let's take a look at the expected growth in esports viewership and the total available market in the space.

Today, Jeff Bezos detailed Amazon's plans for sweeping sustainability initiatives. Bezos's announcement came a day before the Global Climate Strike.

Integrated oil companies ExxonMobil and Chevron have strong upstream portfolios, which play a vital role in determining their profitabilities.