Netflix has the ‘best original programming’ according to a Morgan Stanley survey
Netflix’s (NFLX) original programming seems to be leaving the likes of HBO (TWX), Amazon (AMZN), and Hulu in the dust. According to new research by Morgan Stanley published in Variety, 39% of respondents said that Netflix had the “best original programming” among all subscription services compared to 33% last year. Morgan Stanley’s survey polled 3,100 American adults over the age of 18.
The report noted that the second season of Netflix’s Stranger Things, which was released in October 2017, was probably the main driver for Netflix’s increased preference in the survey.
The survey and Netflix’s original content
HBO Now came in second in the survey with 14% of respondents saying it had the best original programming. It was followed by Amazon Prime with 5%, Hulu with 4%, and Showtime with 3%. HBO Now, HBO’s over-the-top streaming service, had more than 10 million subscribers at the end of last year, which was more than double the number in 2016.
Netflix stock rose 2.4% on Monday, May 21 when the report came out. The fact that Netflix is being perceived as the platform with the best original programming supports the quality of Netflix’s original content. That’s the main reason that Netflix has been able to attract a loyal user base over the years.
Netflix’s focus on quality could be more important now as it continues to produce even more original content.