WDC Introduces Surveillance Card for Next-Gen Video Capture



WDC unveils Purple microSD card

On April 11, 2018, Western Digital (WDC) unveiled its Purple microSD card, which will be used for the data demands of surveillance cameras and edge systems. 

The demand for data storage is expected to grow exponentially over the next few years driven by the adoption of 4K Ultra HD video and emerging applications, including artificial intelligence (or AI), machine learning, and data analytics.

In the chart above, we can see the expected growth of nonentertainment video between 2017 and 2025.

This growth in data provides an opportunity for storage companies such as WDC, Seagate (STX), NetApp (NTAP), and IBM (IBM) to expand their existing solutions portfolios by introducing new products.

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Product can support a continuous surveillance workload

According to WDC, this storage product can be used by businesses to track their asset security or by retail owners to analyze shopping behavior through facial recognition. The Purple microSD card is built to support a continuous surveillance workload.

WDC’s Christopher Bergey, vice president of embedded and integrated solutions, stated, “Leveraging our proven capabilities in consumer and industrial memory card innovation, the Western Digital Purple microSD card is the ideal solution for mainstream commercial surveillance data at the edge.”

With the launch of this product, WDC claims to offer the most comprehensive solution for surveillance data. The card will be available through WDC’s reseller network in 32 GB (gigabyte) and 64 GB capacities for $18.99 and $31.99, respectively.


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