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HP Aims to Attract Small Businesses with Smallest Laser Printer

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HP launches small laser printers

HP (HPQ) has recently released HP LaserJet Pro M15 and M28 series laser printers, mainly targeting small businesses. Being the world’s smallest laser printers, HP’s newest printer series occupies minimum space and can fit anywhere. These printers will be available in markets in April 2018.

Premal Kazi, the head of HP’s Home Business Printing, stated that the new LaserJet Pro line was designed keeping in mind its usage, size, and mobility so that it can be freely used in a home office, shared working space, or on the go.

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Features of the new laser printers

These small-sized printers not only occupy less space, but they also deliver high-quality prints at a rate of about 18 to 19 pages per minute. Users can also print from a smartphone via the HP Smart App. The printers also support Apple’s AirPrint, Google’s (GOOGL) Cloud Print, Mopria-certified, and Wi-Fi Direct. Though the price of these laser printers was not disclosed, according to HP, they are also the company’s lowest priced printers.

HP’s small easy-to-carry mobile printers for small businesses are expected to drive demand going forward due to the changing requirements of the business world. Recently, small contractual companies and freelancing jobs have been rising. According to a World Economic Forum report, the majority of the UK’s private sector consists of small businesses.

Printing business performance

HP’s printing business has been doing well after its split from parent company Hewlett-Packard (HPE) in November 2015. The company continued to expand market share in the A3 printing space with the acquisition of Samsung Electronics’ (SSNLF) printer business and streamlined its printing business.

Additionally, to strengthen its 3D printing business capabilities, HP has collaborated with Dassault Systems, one of the leaders in the 3D industry. HP also added new customers including FedEx and the US Marine Corps in fiscal 1Q18. However, the company still lags behind 3D Systems (DDD) and Stratasys, as it is focusing solely on industrial markets.

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