5 Apr

General Motors Reported Solid US Retail Sales in March 2018

WRITTEN BY Jitendra Parashar

US vehicle sales in March 2018

In the previous part of this series, we saw how Ford Motor Company’s (F) home market sales weakened in March 2018. Ford’s strong Truck and SUV (sport-utility vehicle) segment sales and overall retail sales drove its US sales up 3.4% YoY (year-over-year) in the month.

Now, let’s explore the March US market sales of the largest US automaker, General Motors (GM).

General Motors Reported Solid US Retail Sales in March 2018

GM’s US sales in March 2018

In March, GM’s overall US vehicle sales also rose ~15.7% YoY to 296,000 vehicle units. In comparison, General Motors’ home market sales were still much higher than Ford’s sales of 244,000 units.

In February, General Motors’ total US sales fell ~6.9% YoY to 221,000 units. Nevertheless, in 1Q18, GM managed to report a 3.8% YoY rise in its home market sales, whereas Ford’s sales fell 2.9% YoY during the same period.

According to the sales data, GM was the fourth-largest automaker (FXD) in the world in 2017. In the year, Renault-Nissan Alliance, Volkswagen (VLKAY), and Toyota Motor (TM) were in the first, second, and third positions, respectively, by global sales.

Retail sales strengthened

In March 2018, General Motors’ US retail vehicle sales stood at 231,000 units, up 13.8% YoY. The company’s March US retail sales were also significantly higher than its retail sales of 169,000 vehicle units in February.

GM’s total US sales were made up of ~22% fleet sales in March 2018 compared to 23% in March 2017. A sharp rise in its retail vehicle sales drove GM’s total US sales higher in March. The rise should also help the company boost its 1Q18 profits.

Read on to the next article to learn about GM’s segment-by-segment retail sales in March 2018.

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