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Visa Upgrades Its Terminals in Minneapolis

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Mar. 1 2018, Published 4:38 p.m. ET

Streamlining operations

Visa (V) announced on February 2 the upgrade of various POS (point-of-sale) terminals for certain businesses in Minneapolis. These businesses’ customers will now be able to make payments in a more refined way. The upgraded POS terminals also include 700 POS terminals in U.S. Bank Stadium. Penny’s, Four Seasons Curling Club, and Misfit have tried out these POS terminals.

The return on invested capital for American Express (AXP) stood at 3.23% on an LTM (last-12-month) basis. Peers (XLF) Visa, Discover Financial Services (DFS), and Synchrony Financial (SYF) recorded 15.62%, 2.92%, and 2.62%.

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Features

Visa’s recent POS upgrades include contactless technology transactions. With the help of this technology, customers can make payments through their devices or cards. With these types of transactions, customers need not have security concerns, as it’s fully secured. Moreover, POS terminals now have a sensory branding feature.

Larry Fitzgerald even visited Misfit to use contactless technology and ensure the effectiveness of the POS terminals. According to Fitzgerald, he’ll be available for any help Visa needs in Minneapolis.

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