Dentsply Sirona’s Top 5 Priorities for Executing a Strategic Business Turnaround



Dentsply Sirona’s 5-tier strategic plan

With the recent transition in leadership at Dentsply Sirona (XRAY), the new team has laid out a robust strategic growth plan. The team has a set of five key priorities for the organization and efficient integration:

  • positioning itself as a dental solutions company
  • acting as one global team
  • implementing new management processes
  • maintaining operational excellence
  • improving future growth trajectory
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Priorities of efficient integration and strong positioning

With the ongoing challenges in the integration process of Dentsply International and Sirona Dental Systems, the new management has put forth a priority of positioning itself as an integrated one global team. The new leadership is looking at the business as a whole and working toward the benefit of the company as well as its shareholders.

At the same time, some of the management processes have been identified as redundant and inefficient, and so the company is focused on removing these processes in order to put in place a more robust management process structure.

How is Dentsply Sirona working to reignite growth?

Dentsply Sirona is focused on driving operational excellence going forward. The company has planned ~$100 million in cost-cutting measures over the next two years as part of its margin improvement plan. (We’ll discuss the company’s cost-cutting initiatives in more detail in the next part of this series.)

Meanwhile, Dentsply Sirona has planned a robust growth plan, focusing on innovation, sales force effectiveness, and geographical expansion. We’ll discuss these plans further later in this series.


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