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Will GoPro’s Fusion Camera Help It Generate Revenue Growth?

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Jan. 19 2018, Updated 9:04 a.m. ET

Sales of Karma drone to be stopped

Previously, we learned that GoPro (GPRO) will discontinue the sales of its Karma drone due to difficulties in maintaining product margins amid a challenging drone market. GoPro has also stated that a hostile regulatory environment in the United States (SPY) and Europe (EFA) has reduced the total addressable market for the company.

According to GoPro’s press release, “These factors make the aerial market untenable and GoPro will exit the market after selling its remaining Karma inventory. GoPro will continue to provide service and support to Karma customers.”

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Mobile OverCapture experience released

GoPro will be banking on sales of its 360-degree camera, known as the Fusion, which has been available for purchase in North America, the United Kingdom, and Europe since November 2017. The product was made available for preorder in Japan last week, and shipments are set to begin in February. GoPro is looking to launch the Fusion in China during the country’s New Year this month. A worldwide rollout is expected in April 2018.

The Fusion is priced at $699.99 and has earned a CES (Consumer Electronics Show) 2018 Innovation Award in the digital imaging segment. GoPro also released the Mobile OverCapture editing experience for iOS (AAPL) devices at the CES. Mobile OverCapture allows users to reshoot their 360 video moments repeatedly from “infinite perspectives.” Mobile OverCapture will be available on Android (GOOG) (GOOGL) devices next month.

In a bid to increase demand and drive sales in 2018, GoPro has also announced a reduced pricing structure for its HERO6 and HERO5 cameras. GoPro’s HERO6 is priced at $399.99, while the HERO5 Black and HERO5 Session are available for purchase at $299.99 and $199.99, respectively.

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