Ford’s December 2017 sales in China
In November 2017, the company’s Chinese vehicle sales were much lower than its December sales at 118,000 vehicle units. Sales also fell ~8% YoY (year-over-year). With this, Ford’s Chinese market sales fell ~6% YoY to 1.2 million units in 2017.
In December, Ford’s family car model Mondeo continued to perform well in China and reported a 6% YoY increase in its sales to ~15,000 units. In November, Mondeo’s sales rose 61% YoY in the country. With this rise, the 2017 sales of the Ford Mondeo remained in positive territory, up by ~2% YoY. Notably, 4Q17 was the best quarter ever for Mondeo’s Chinese sales.
Similarly, Ford’s Escort car model sales witnessed an 18% rise in China last month to 42,000 units. In contrast, the company’s imported vehicle sales fell 24% YoY in December.
Comparision with Ford’s US sales
Unlike in China, Ford reported a ~0.9% YoY rise in its US market sales in December. While the company’s US retail sales fell 4.0% YoY, its fleet sales in its home market rose a significant 16.8% YoY last month.
In order to reduce their dependence on a single market, major global auto companies have been exploring new international markets with a key focus on emerging markets. Therefore, continued weakness in international sales could increase Ford’s risk profile, especially in the case of a key emerging market such as China.
Apart from Ford, other automakers such as Toyota Motor (TM), General Motors (GM), and Fiat Chrysler Automobiles (FCAU) have also been focusing on capturing a high market share in the Chinese market lately. These companies have increased their investments in China over the last few years.
In the next article, we’ll take a look at Ford’s brand-wise China sales in December 2017.