Halo effect of Halloween timing
Netflix (NFLX) continues to attract subscribers through one of its popular TV franchises, Stranger Things. The second season was released on October 27, 2017, just four days before Halloween, creating a huge craze among viewers.
In order to promote the show, Netflix started selling merchandise for the popular show, thus driving its top-line through incremental revenue growth.
From the graph above, we can see the total domestic subscriber growth for Netflix in the last five quarters.
The second season was a huge hit
At the 2017 Golden Globe Awards, Netflix received nine nominations compared to five the previous year. Nominations for Netflix included The Crown and Stranger Things for best TV drama, competing with Hulu’s The Handmaid’s Tale, HBO’s (TWX) Game of Thrones, and NBC’s (CMCSA) This Is Us.
According to Nielsen, Stranger Things averaged 8.8 million viewers per episode. The first episode was watched by 15.8 million viewers between the ages of 18 and 49.
Stranger Things scored nine out of ten on IMDB (Internet Movie Database) (AMZN). Reviewer Rotten Tomatoes rated the second season at 94% based on 109 reviews, which was similar to the first season.
Netflix also released Beyond Stranger Things, an after-show where the Stranger Things cast and guests discussed the developments and behind-the-scenes production of the series.
Stranger Things was also released on other media platforms. A mobile video game based on Stranger Things was jointly developed by Netflix and Bonus Xp for the Android (GOOGL) platform.