Launch of XFINITY
In May, Comcast (CMCSA) launched its XFINITY mobile service, which quickly gained popularity. The company added more than 250,000 users in five months. The launch of the new service may boost the company’s high-speed Internet customer base.
Currently, the new service is available only to current customers through the company’s website and stores. The company has already completed the nationwide deployment of XFINITY, increasing access points for users.
At present, the company is offering two plans: an unlimited data plan of $45 per month for premium-bundled-service customers and $65 for Internet-only customers, and a budget plan for $12 per gigabyte.
Attractive plans to lure customers
In addition to its 18 million Wi-Fi hotspots, Comcast is using Verizon’s 4G (fourth-generation) LTE (long-term evolution) network to offer nationwide wireless services to subscribers. Moreover, Comcast subscribers have the option to buy new handsets in installments, including Apple’s iPhone X.
By implementing the abovementioned steps, Comcast added 250,000 subscribers quickly. The launch of a wireless service has not only diversified the company’s product portfolio but has also helped Comcast offset video subscriber losses.