Apple launches the iPhone X
On September 12, the US (SPY) technology (QQQ) giant Apple (AAPL) unveiled the iPhone X at its annual event. The iPhone X has a 5.8-inch Super Retina display, an all-glass design, wireless charging, an A11 Bionic chip, and a rear camera with dual optical image stabilization. The iPhone X uses face recognition technology to unlock the phone. Customers can pre-order the device from October 27 in over 55 countries, and it will be available for purchase starting November 3.
According to Jony Ive, Apple’s chief design officer, “For more than a decade, our intention has been to create an iPhone that is all display. The iPhone X is the realization of that vision. With the introduction of iPhone ten years ago, we revolutionized the mobile phone with Multi-Touch. iPhone X marks a new era for iPhone — one in which the device disappears into the experience.”
Apple claims the iPhone X is the future of smartphones. It has an A11 Bionic chip with a neural engine, and users can also play immersive AR (Augmented Reality) games and send Animoji messages. Face ID recognition technology uses a state-of-the-art TrueDepth camera system. This technology consists of a dot projector, a flood illuminator, and an infrared camera to accurately recognize a face.
The iPhone X will be available to customers in silver and space gray colors, and it will have memory space of 64 GB or 256 GB. The staring price will be $999 (for the 64 GB model), and customers can purchase the device on Apple.com as well Apple Stores and other authorized resellers. Apple will sell the 256 GB model at $1,149.
The iPhone Upgrade Program allows customers to upgrade to an iPhone X with monthly payments starting at $49.91. Customers can choose their carrier with the option of upgrading to a new iPhone every year.