How Has Einstein Enhanced Salesforce Sales Cloud?

How Has Einstein Enhanced Salesforce Sales Cloud?


May. 4 2021, Updated 10:11 a.m. ET

Einstein High Velocity Sales Cloud launched

Earlier in this series, we discussed how Microsoft’s (MSFT) and Adobe’s (ADBE) partnership poses a threat to Salesforce (CRM) in the cloud space. Earlier this month, Salesforce announced the launch of Einstein High Velocity Sales Cloud. Aimed at mechanizing CRM (customer relationship management) and sales tasks, the package of technology expected to boost productivity for sales teams.

The latest version of Sales Cloud is an effort by Salesforce to make AI (artificial intelligence) more accessible. Salesforce Sales Cloud offering enables companies to access stock data, observe leads and progress, predict opportunities, and develop understanding through relationship intelligence.

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Key features of Salesforce Einstein High Velocity Sales Cloud

This newly released platform’s features include the following:

  • Einstein Lead Scoring – employs deep learning technology to spot and mechanize lead prioritization
  • Einstein Activity Capture – automatically records staff interactions with customers, and provides tailored email response templates enabling reps to schedule events and send responses easily
  • Lightning Dialer – reduces contact time
  • Salesforce Engage – provides real-time notifications about clients’ and prospective customers’ behavior

As reported by CIO Today Network, executive vice president and general manager of Salesforce Sales and Service Clouds Adam Blitzer said “the combination of digital and AI technologies are revolutionizing the way every sales person works,” adding that “with Einstein High Velocity Sales Cloud and Trailhead, anyone can have the tools and education required to succeed in the future.”


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