How General Motors Benefited from Strong March Retail Sales



US auto sales in March

In the previous part of this series, we saw how Ford (F) managed to post strong home market truck segment sales in March 2017, while its SUV (sport utility vehicles) sales fell. The company’s recently launched F-Series Super Duty truck continued to perform well in the first quarter. Now let’s see how General Motors’ (GM) strong March retail sales kept optimism alive.

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GM’s March sales

In March 2017, GM’s total US vehicle sales were strong at 256,224 vehicle units, about 1.6% higher than March 2016 sales.

GM’s March sales were much higher than Ford’s (F) sales of 236,250 units for the month. GM’s total US sales in February rose about 4.0% on a YoY (year-over-year) basis.

Strength in retail sales

General Motors’ retail vehicle sales in March 2017 were strong at 203,113, a 5.0% rise compared to March 2016. In January and February 2017, its retail sales rose 4.9% and 5.0% YoY, respectively.

With these figures, GM’s 1Q17 retail sales rose 1.9% YoY to 546,838 vehicle units. Its US retail sales market share also improved to about 16.8%, a 0.20% rise from 1Q16.

Currently, General Motors (GM) is the third-largest automaker (FXD) in the world by sales volume. Globally, Toyota (TM) and Volkswagen (VLKAY) are ahead of GM in terms of sales.

In the next part of this series, we’ll see what drove GM’s retail sales higher in March.


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