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GM’s Idea to Focus on Retail Sales Seems to Be Paying Off

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US auto sales in February

Previously in this series, we looked at how Ford (F) managed to post strong home market truck and SUV sales in February 2017. The company’s recently launched F-Series Super Duty truck performed well in the last three months. Now, let’s find out why General Motors’s (GM) idea to focus on its retail sales is seemingly paying off.

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GM’s February sales

In February 2017, GM’s total US vehicle sales stood strong at 237,388 vehicle units, about 4% higher than its sales in February 2016.

GM’s February sales were also much higher than Ford’s (F) sales figures of 208,440 units for the month. GM’s total US sales in January 2017 fell ~3.8% on a YoY (year-over-year) basis.

Strength in retail sales

In February 2017, General Motors’s retail vehicle sales stood firm at 188,715, 5% higher than its retail sales in February 2016. In January 2017, GM’s retail sales also rose 4.9% YoY.

With the help of higher retail sales, GM’s ATP (average transaction price) for its total US sales rose $570 on a YoY basis to $34,900. This was the highest ATP ever in February for the company.

General Motors (GM) is the third-largest automaker (FXD) in the world by sales volume. Globally, Toyota (TM) and Volkswagen (VLKAY) are ahead of GM in terms of sales.

In the next part, we’ll explore what drove GM’s retail sales lower in February.

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