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Comcast’s Franchise-Focused Strategy for Universal Pictures


Jan. 23 2017, Updated 9:07 a.m. ET

Comcast’s franchise-focused strategy

Comcast’s (CMCSA) Universal Pictures movie Sing continues to remain strong at the box office. According to a Forbes report from January 16, 2017, from January 9–13, Sing brought in $19.0 million at the box office.

Comcast intends to follow a franchise-focused strategy when it comes to its movie business. The company noted at the UBS Global Media and Communications Conference 2016 that with its acquisition of DreamWorks Animation, more franchises such as Shrek have been added to its portfolio.

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At the conference, Comcast talked about how the DreamWorks Animation acquisition could tie in with its consumer products business, similar to The Walt Disney Company (DIS). The company said it’s already working on it. It’s possible that Comcast’s franchise-focused strategy could reap rich dividends for the company.

Disney’s franchise-focused strategy

Disney’s consumer products business has also benefited from the acquisitions of Marvel, Lucasfilm, and Pixar. Disney has always maintained that a core part of its business strategy is effectively monetizing its intellectual property. Disney’s acquisitions have further added to its intellectual property portfolio.

At the MoffettNathanson Media & Communications Summit 2016, Disney stated that monetizing the intellectual property created through the Marvel and Lucasfilm acquisitions contributed to the growth of its Consumer Products business.


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