uploads///BYOD Market

Why the Bring-Your-Own-Device Trend Hurts BlackBerry


Jul. 29 2016, Updated 10:06 a.m. ET

The global BYOD market is expected to grow fast

In the previous part of this series, we discussed the U.S. Senate’s decision to stop using BlackBerry (BBRY) smartphones in favor of Apple’s (AAPL) iPhone and Samsung (SSNLF) smartphones. This was a big blow for BlackBerry since government bodies and enterprises have valued BlackBerry’s secured devices in the past and have been the company’s most loyal users.

However, the growing bring-your-own-device (or BYOD) trend has been hurting BlackBerry. Taking a cue from the U.S. Senate decision, other government bodies could also start adopting the BYOD trend, which will hurt BlackBerry even more. According to a report from MarketsandMarkets and as the chart below shows, the global BYOD market is expected to grow from $72 billion in 2013 to $266 billion in 2019 at a compound annual growth rate of 24%.

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BlackBerry tried to leverage the BYOD market with some initiatives

According to an IDC survey, “69.1% of enterprise mobility stakeholders polled saw a reduction in opex or capex costs as a result of implementing BYOD programs.” This finding could further encourage enterprise and government bodies to adopt the BYOD trend.

BlackBerry has tried to tap the fast-growing BYOD trend in the past through some initiatives. In 2014, the company acquired the UK (EWU) start-up Movirtu, which provides a virtual SIM solution that lets users have both their corporate and personal numbers on a single device. BlackBerry also partnered with different carriers to let employees purchase their own mobile device management software from carriers and then bill it to their company, just like they do for their voice and data plans.


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