Will Teradata Reverse Its Fortune with New CEO?



Victor Lund is the new CEO of Teradata

Previously in the series, we discussed Teradata’s (TDC) fiscal 1Q16 results. Along with its fiscal 1Q16 results, Teradata announced that Victor Lund would be the new CEO of the company after Mike Koehler stepped down from his position. Mike Koehler was Teradata’s CEO for 14 years. FireEye (FEYE) also announced a new CEO in its 1Q16 earnings. Kevin Mandia will become FireEye’s new CEO after its current CEO David DeWalt steps down on June 15, 2016.

After Teradata’s announcement, Lund, who has served as the chair of Teradata’s audit committee, has now resigned to take over as CEO. Lund has also been a member of the company’s board since 2007.

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Teradata aims for transformation

Previously in the series, we discussed Teradata’s sale of its TMA (Teradata marketing applications) business. The company’s marketing applications business segment was the result of numerous acquisitions by Teradata over the years:

  • Argyle Social, a digital marketing company in 2015
  • Appoxee, a mobile messaging company in 2015
  • Ozone Online, a creative marketing agency in 2014
  • ECircle, a Germany-based (EWG) digital marketing provider in 2012
  • Aprimo, a US-based marketing software and applications company in 2011

Ovum, a global analyst firm, named Adobe as an overall market leader for digital marketing platforms in late 2015. IBM (IBM), Oracle (ORCL), and Salesforce.com (CRM) are other leading players in this space.

Teradata aims to transform itself by means of a new CEO, the sale of its TMA business, and increased strategic initiatives in the cloud and IoT space. For the time being, the market is viewing the company’s fiscal 1Q16 results and Victor Lund’s appointment as new CEO positively.

Investors who wish to gain exposure to Teradata could consider investing in the SPDR S&P 500 ETF (SPY). While SPY invests ~0.02% of its holdings in Teradata, it also has an exposure of ~8% to application software.


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