31 May

How Is Google Enhancing Google Play?

WRITTEN BY Puneet Sikka

Google has made a number of enhancements to Google Play

Google Play (GOOG) has more than 1 billion users. Games continue to be the largest vertical for Google Play, and in 2015, the number of games that met the criteria of 1 million installs increased by 50%. Recently, Google changed Google Play so that users can understand which apps will have ads embedded in them. This move allows users to avoid those apps.

How Is Google Enhancing Google Play?

Google has also beafed up its content for Google Play. The company has tried to extend its Google Play products, such as Google Play movies, Google Play music, and Google Play books, to as many countries as possible. A few months back, the company made performances from the 2016 BRIT Awards by artists such as Coldplay and Justin Bieber available exclusively on Google Play music.

Google still not successful in monetizing Google Play effectively

All these efforts have helped Google Play become one of the top smartphone apps in the United States. According to a report from comScore and as the chart above shows, Google Play is the fourth-ranked app in terms of reach, as of February 2016. Facebook (FB) and Facebook Messenger are the top-ranked apps, followed by YouTube. Pandora (P) and Amazon (AMZN) are the only players among the top ten smartphone apps that aren’t from Facebook and Google.

Despite these efforts, Google has failed to monetize Google Play effectively. According to a report from Venture Beat citing App Annie, the number of downloads on Google Play doubled the number of downloads of Apple’s (AAPL) App Store in 2015. Countries like Brazil (EWZ), Indonesia, and India helped Google with its strong download growth. However, the App Store managed to earn 70% more in revenues compared to Google Play.

Improving payment capabilities could be a solution for Google to better monetize Google Play. We’ll discuss this more in the next part of this series.

Latest articles

German chip maker Infineon Technologies has reportedly raised 1.55 billion euros (~$1.74 billion) in capital by selling its shares to fund its acquisition of Cypress Semiconductor (CY). Infineon has sold ~113 million new shares at 13.70 euros each.

As of June 18, Dunkin’ Brands (DNKN) was trading at $80.07, an 8.9% rise since reporting its first-quarter earnings on May 2. Also, DNKN was trading at a premium of 29.8% from its 52-week low of $61.69 and a discount of 1.6% from its 52-week high of $81.40.

19 Jun

Are Lower Oil Prices Weighing on ExxonMobil Stock?

WRITTEN BY Maitali Ramkumar

ExxonMobil (XOM) stock has fallen 7.1% in the second quarter so far. Let's review ExxonMobil's stock performance in comparison to oil price changes and equity market movements in the quarter.

19 Jun

As Facebook Unveils Libra, MSFT and CRM Join a Blockchain Group

WRITTEN BY Mayur Sontakke, CFA, FRM

On June 18, Facebook (FB) launched Libra, its own cryptocurrency. On the same day, CoinDesk published another piece of blockchain news that didn’t receive as much fanfare as Facebook’s Libra news. Was the timing a coincidence? We think not.

Uber Technologies (UBER) has picked Melbourne as another test site for its flying taxi service known as UberAir. The Australian city is the first international test site Uber has chosen for its flying taxi service. The addition of Melbourne brings the number of test locations Uber has picked for its UberAir service to three.

Lyft (LYFT) and Uber Technologies (UBER) are pushing back against California legislation that would require them to recognize their drivers as employees rather than independent contractors. The legislation would require companies like Lyft to give their drivers the compensation and benefits spelled out under California’s employment regulations.

172.31.71.127