Apple’s PC Shipments Have Declined, but Market Share Increased



Market share of 7.4% in 1Q16

According to market research firm IDC (International Data Corporation), Apple (AAPL) continued to increase market share in the PC (personal computer) segment for 1Q16. Most Windows (MSFT) manufacturers suffered setbacks in the quarter that ended March 31, 2016.

According to IDC, Apple’s share in the PC market rose to 7.4% in 1Q16 from 6.7% in 1Q15. It was driven by solid growth in North America, making it the fourth-largest PC manufacturer in the world. Apple’s sales fell 2.1% YoY (year-over-year) in 1Q16 to 4.5 million units. This was much lower than the overall market where shipments fell 11.5% YoY in 1Q16. This allowed Apple to capture market share in this segment.

A YoY decline in shipments could most likely negatively impact Apple’s revenues. As we saw in the previous part of this series, Apple’s overall revenues are expected to fall 10% YoY in fiscal 2Q16.

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Other major players

China’s (FXI) Lenovo (LNVGY) saw PC shipments fall 8.5% YoY to 12.1 million units. It accounted for 20% of the overall market. Hewlett-Packard (HPQ) was in second place with a 19.2% share and shipments of 11.6 million units. Dell continued to remain the third-largest manufacturer with PC shipments of 9 million units and a 14.9% share.

Performance in the United States

Apple increased market share in the United Sates to 13% in 1Q16, from 11.6% in 1Q15. Dell, Hewlett-Packard, and Lenovo are the other top players in this region with shares of 25.6%, 25.3%, and 14.1%, respectively, at the end of 1Q16.

Apple’s shipments in North America rose 5.6% to 1.8 million units in fiscal 1Q16. The PC market has been on a decline in the last few quarters. Last year, PC global shipments fell below 2008 levels to 300 million units.

In the next part of our series, we’ll take a look at Apple Watch Sales in 2016.


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