Enticing mobile app developers
According to 451 Research, approximately 42% of mobile apps projects are controlled by business managers or marketing teams, rather than by corporate IT (information technology) departments. Gartner’s estimates show that the demand for mobile development services is exceeding the resources to provide them. Adobe’s newly launched product, Adobe Experience Manager Mobile, is thus likely to hold an appeal for companies that intend to make their mobile app plans while not depending entirely on IT departments.
All eyes on the mobile app space?
According to comScore, between June 2014 and June 2015, the time spent on digital media from mobile apps was higher than on desktops and mobile browsers. Overall, mobile apps led and drove the digital consumption, rising by 90% while mobile browsers were up by only 53%. As for volume of time spent, mobile apps led, followed by desktops and the mobile Web.
Mobile space is attracting plenty of competition from companies like IBM and Apple (AAPL), who have joined hands to push an increased adoption for mobiles in the enterprise space. Along with IBM, Apple has released more than 55 apps in its “IBM mobile first for iOS” program.
In December 2015, Apple open-sourced its Swift programming language. Swift was launched to develop apps for iPhone, iPad, and other Apple products. Twitter (TWTR), Yahoo (YHOO), and LinkedIn (LNKD) have also been using Swift to develop apps on mobile devices.
You might consider investing in the Technology Select Sector SPDR Fund (XLK) to gain exposure to Adobe (ADBE), which accounts for 1.1% of XLK. The ETF invests ~38% of its holdings in application software.
Now let’s take a look at the latest entry in the marketing cloud.