uploads///AIR POLLUTION

Rising Air Pollution in China Provides IBM a Growth Avenue

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Jan. 18 2016, Updated 10:06 a.m. ET

China is a top carbon emitter

Previously in the series, we discussed IBM’s (IBM) performance in 2015 and the various factors that played significant roles in its performance. We know that China has and will always be a key market for IBM. Increasing air pollution in China (FXI) has provided IBM with an avenue to exercise its cognitive computing to measure and assess pollutants in the country’s air.

Being a top carbon emitter, China provides an excellent opportunity to IBM as well as its peer Microsoft (MSFT) for forecasting air quality, according to Reuters.

Winter is the season when smog is worst in China. This has caused the government to seek improvements in the monitoring and managing of the country’s smog. This interest has gained more momentum recently, as China will be hosting the Winter Olympics in 2022.

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IBM’s cognitive computing can provide information on air quality

IBM’s cognitive computing can predict the air quality index in advance for up to ten days by using data on weather, land usage, traffic, and real-time pollution levels from government monitoring stations, as revealed by Reuters.

These forecasts are helpful in aiding government decisions to announce the closure of schools and airports, the postponement of events, and the shutdown of factories responsible for increased pollution.

Microsoft has created an Apple (AAPL) iPhone app that provides two-day forecasts for cities across China. Apart from China, IBM is also involved in the forecasting of air quality modeling for India’s (EPI) capital, Delhi, and South Africa’s (EZA) Johannesburg.

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