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Hasbro Stock Rose on Inclusion of Rey in Force Awakens Games


Jan. 7 2016, Updated 1:19 p.m. ET

Price movement of Hasbro

Hasbro (HAS) has a market cap of $8.7 billion. HAS rose by 2.5% to close at $69.89 per share on January 6, 2016. The price movement on a weekly, monthly, and year-to-date (or YTD) basis is 2.1%, 1.7%, and 3.8%, respectively.

At times, the stock has broken the support of all moving day averages. Currently, HAS is trading 3.0% above its 20-day moving average, 3.9% below its 50-day moving average, and 4.1% below its 200-day moving average.

The Guggenheim S&P Equal Weight Consumer Discretionary ETF (RCD) invests 1.2% of its holdings in Hasbro. The ETF tracks an equal-weighted index of large-cap US consumer discretionary stocks from the S&P 500. The YTD price movement of RCD is -1.1% as of January 5, 2016.

The market caps of Hasbro (HAS) and its competitors are as follows:

  • Walt Disney (DIS): $165.9 billion
  • Electronic Arts (EA): $19.8 billion
  • Mattel (MAT): $9.1 billion
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Inclusion of Rey in Hasbro’s game

According to Hasbro, “The Star Wars game was released in the month of September 2015, months before the movie came out, and Rey wasn’t included to avoid revealing a key point.” To avoid the controversy, the company has included Rey in Force Awakens games and sells six-inch and 12-inch action figures of the character.

Performance of Hasbro in recent fiscal 3Q15

Hasbro (HAS) reported fiscal 3Q15 net revenues of $1,471.0 million, a rise of 0.07% when compared to net revenues of $1,469.9 million in fiscal 3Q14. Its adjusted net income and adjusted EPS (earnings per share) rose to $200.5 million and $1.58, respectively, in fiscal 3Q15, as compared to adjusted net income and adjusted EPS of $187.8 million and $1.46, respectively, in fiscal 3Q14.

Meanwhile, its cash and cash equivalents rose by 21.9%, and inventories fell by 10.4% in fiscal 3Q15 as compared to the prior-year period. Its debt-to-equity ratio fell to 1.94 in fiscal 3Q15 as compared to the debt-to-equity ratio of 1.97 in fiscal 3Q14.

The company has declared a quarterly cash dividend of $0.46 per share on its common stock.


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