uploads///Amazon Public Cloud

Following Amazon’s Lead, Microsoft Slashes Prices of Azure


Jan. 26 2016, Updated 6:59 a.m. ET

Microsoft announces Azure price cut

In our recent IBM (IBM) series, we mentioned that Amazon (AMZN) has embarked on a price-cut strategy, revealing further price cuts to its Elastic Compute Cloud, or EC2, and the opening of a new cloud region in South Korea (EWY) in 2016. Following Amazon’s lead, Microsoft (MSFT) has announced cuts in the prices of its Azure platform.

In regards to the Microsoft Azure price cuts, director of product marketing of Cloud Platform Nicole Herskowitz stated in a blog post that “we have had a longstanding commitment to make our prices comparable on commodity services like compute, storage, and bandwidth relative to Amazon Web Services. In keeping to this commitment, we are announcing price reductions up to 17% on the latest version of the popular Azure D-series virtual machines, Dv2 Virtual Machines. Dv2 Virtual Machines sport 35% faster CPUs than D ‘v1’ virtual machines and are based on the newest generation Intel Xeon (Haswell) processors.”

Article continues below advertisement

Rackspace bears brunt of Amazon and Microsoft’s price cuts

The recent price cuts by Amazon and Microsoft impacted Rackspace (RAX) stock, which plunged by as much as ~11%. As the above chart shows, Rackspace is behind Amazon and Microsoft in the public cloud space. Undoubtedly, any move by these leading players significantly impacts Rackspace and other players in this space. Rackspace stock has fallen by ~26% to date since the beginning of 2016.

Microsoft partners with Akamai Technologies to compete

In late 2015, Microsoft partnered with Akamai Technologies to add CDN (content delivery network) capabilities directly to its Azure cloud platform, as the latter leads the CDN space. According to Carl Brooks, an analyst with 451 Research, Microsoft and Akamai’s partnership is “one way to attempt to face down AWS’s CDN network, which is on a scale with Akamai’s, despite being much younger.”

Investors who wish to gain exposure to Microsoft could consider investing in the SPDR S&P 500 ETF (SPY). While SPY invests ~2.4% of its holdings in Microsoft, it also has an exposure of ~8% to application software.


More From Market Realist

  • BioNano Genomics Saphyr system
    Company & Industry Overviews
    BioNano Genomics (BNGO) Stock Looks Like a Buy, Solid Opportunity
  • Delta aircraft
    Company & Industry Overviews
    Delta Air Lines Updates Mandatory Vaccine Policy, Explained
  • AMC advertisement in walkway
    Company & Industry Overviews
    Why It's Time for Most Investors to Sell AMC Entertainment Stock
  • 100 Thieves founder Matthew Haag
    Company & Industry Overviews
    Why Growing Esports Company 100 Thieves Isn't Publicly Traded
  • CONNECT with Market Realist
  • Link to Facebook
  • Link to Twitter
  • Link to Instagram
  • Link to Email Subscribe
Market Realist Logo
Do Not Sell My Personal Information

© Copyright 2021 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.