Microsoft aims to enhance productivity and business processes
Previously in this series, we discussed Microsoft’s (MSFT) acquisition of Event Zero in January 2016. Microsoft stated that this acquisition shows the company’s “ambition to reinvent productivity.” According to corporate vice president of Skype for Business Zig Serafin, “Our goal is to make the Skype for Business management tools as powerful and easy-to-use for IT professionals as Skype is for end users.”
Microsoft is keen on enhancing Skype
Before buying Event Zero, in late 2015, Microsoft announced the acquisition of Talko, a mobile messaging startup. Talko’s technology is planned to be integrated with Microsoft’s Skype. Talko is a developer of Apple’s (AAPL) iOS and Google’s (GOOG) Android apps.
Talko is not only expected to boost Microsoft’s Skype performance but also its mobile capabilities. The VoIP (voice over Internet protocol) and messaging platform is Microsoft’s most expensive acquisition to date, as stated by Statista. Microsoft acquired Skype for $8.5 billion in 2011.
With Microsoft’s acquisitions of Talko, Yammer, Acompli, Sunrise Atelier, and 6Wunderkinder in 2015 and late 2014 and the development of apps for other platforms, it’s clear that Microsoft’s strategy involves the development of cross-platform apps and services.
Investors who wish to gain exposure to Microsoft could consider investing in the PowerShares QQQ Trust, Series 1 ETF (QQQ) and the iShares Russell 1000 Value ETF (IWD). QQQ and IWD have exposures of 28.4% and 3.4%, respectively, to application software, and invest ~8.4% and 2.0% of their holdings in Microsoft.