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Sprint’s New Offer Targets AT&T, T-Mobile, Verizon Customers

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Nov. 24 2015, Published 7:56 p.m. ET

Sprint’s 50% savings offer

In this series, we’ll look at some updates for Sprint (S). We’ll start with Sprint’s new promotion to attract customers of Verizon (VZ), AT&T (T), and T-Mobile (TMUS). Note that these are the top four US wireless carriers.

According to Sprint’s press release on November 18, 2015, “Sprint is introducing the biggest wireless offer in U.S. history – 50 percent off the price of most Verizon, AT&T, and T-Mobile rate plans.” This is subject to certain conditions and is for select plans of AT&T, Verizon, and T-Mobile.

According to the company, the discount “applies to base monthly service plan and access charges only,” and not to “certain charges such as taxes, surcharges, roaming, premium content, add-ons, and apps.”

Also, this offer is applicable to select data sharing plans of AT&T and Verizon and 2 GB (or gigabyte), 6 GB, and 10 GB simple choice plans of T-Mobile. Also as per the release, new customers between November 20, 2015, and January 7, 2016, may take advantage of the offer.

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Sprint’s 50% savings offer and Cut Your Bill in Half event

Sprint’s new 50% savings offer is similar to its Cut Your Bill in Half event, which targeted subscribers of AT&T and Verizon.

The Cut Your Bill in Half event was initiated in December 2014. According to the company, the duration of the Cut Your Bill in Half event was extended owing to the initial success of the plan.

Instead of taking direct exposure to Sprint’s stock, you may consider taking diversified exposure to the telecom (telecommunication) company by investing in the iShares US Telecommunications ETF (IYZ). The ETF had ~3.5% of its holdings in the US wireless telecom player at the end of September 2015.

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