As seen in the below chart, Instagram is most popular among teenagers in the United States, followed by Twitter (TWTR), Facebook (FB), Tumblr, and Google+ (GOOG). According to a report from Wall Street Journal, as Facebook has matured, its youngest users, teenagers, are now spending more time on newer mobile applications. As stated in part two of this series, it has taken five years for Instagram to reach 400 million users. Facebook acquired Instagram for $1 billion in 2012, and it looks like the investment is paying off.
Investments in global startups
Since the launch of FbStart, Facebook’s program to help early-stage mobile developers, the firm has distributed in excess of $50 million to startups in Asia-Pacific and has held various FbStart events around the globe. Facebook has stated, “More developers are building apps with Facebook in India than any other country outside the U.S. and today, more than 75 percent of top-grossing apps in India are integrated with Facebook.”
Out of the $50 million invested in Asia-Pacific startups, approximately $20 million of it has been invested in startups in India. In August 2015, Facebook also planned to bring FbStart developers in Bangalore and Gurgaon (two IT hubs in India) to full-day events dedicated to helping businesses grow.
FB leads mobile space
With two of the most popular smartphone apps, WhatsApp and Messenger, Facebook has successfully made the transition to mobile from desktop. Revenues earned from mobile advertising continue to rise, and the firm is looking to enter new areas such as virtual reality. Facebook is set to grow in 2016 with increased revenues from video and Instagram advertisements.