T-Mobile (TMUS) saw 93% of its branded customer base enroll for its Simple Choice Plan in 2Q15, up from 92% at the end of 1Q15 and 80% at the end of 2Q14. As we can see in the below chart, approximately 11.3 million customers enrolled in the JUMP! Program, up from 10.3 million at the end of 1Q15 and 6.7 million at the end of 2Q14.
On June 28, 2015, T-Mobile updated its JUMP! program to ensure customers have low monthly payments covering the cost of leasing a new device. This program also offers customers the freedom to swap their devices for a new one up to three times a year at no additional cost.
Mobile Without Borders program
T-Mobile launches its Mobile Without Borders program on July 15, 2015. It expands the benefits of T-Mobile’s plan by extending coverage and calling all over the US, Mexico, and Canada at no extra charge. This program makes the Simple Choice Plan the first and only wireless plan to cover North America.
10 GB for All plan
T-Mobile launched its 10 GB for All plan on July 15, 2015, when it updated its Family Plan Program. This plan allows customers to get 10 GB of 4G LTE data at a competitive rate. In this program, plans start at $100 per month for two lines each, with up to 10 GB of 4G LTE data, and $20 per month for each additional line.
In 2Q15, total device sales for T-Mobile were 8.3 million units, compared to 8.8 million units in 1Q15 and 6.9 million units in 2Q14. Total smartphone sales for the period stood at 7.4 million units, compared to 8 million units in 1Q15 and 6.2 million units in 2Q14. The upgrade rate for branded postpaid customers increased to 9% in 2Q15, compared to 8% in 1Q15 and 2Q14. Total device sales for AT&T (T) and Verizon (VZ) in 2Q15 stood at 6.2 million and 6.5 million, respectively.