19 Jun

Facebook Messenger Enters Mobile Gaming with ‘Doodle Draw’

WRITTEN BY Matilda James

Play the guessing game with Doodle Draw

Facebook (FB) Messenger recently launched its first game—Doodle Draw—for its 600 million active users. According to a recent report from the Wall Street Journal, Facebook is looking for new and innovative ways to create content on its Messenger platform. Besides using apps like Graphics Interchange Format and allowing sound effects to be sent via Messenger, now you can play a game on it, too.

Doodle Draw is basically an extension of the old popular game Pictionary, and the idea is to draw a picture, send it to your friends, and ask them to guess what you drew. It’s a free application and is available on Google’s (GOOG) GooglePlay as well as Apple’s (AAPL) App Store.

It’s quite similar to the game Draw Something from Zynga (ZNGA). Zynga is heavily invested in the mobile gaming space and bought the Draw Something game for $183 million in March 2012.

Facebook Messenger Enters Mobile Gaming with ‘Doodle Draw’

Facebook continues to enhance its apps

On top of Messenger, Facebook apps WhatsApp and Instagram have 800 million and 300 million MAUs (monthly active users), respectively. The company has 1.44 billion MAUs, as the above chart shows.

WhatsApp and Instagram are both huge hits and have proved valuable acquisitions to Facebook. During its 1Q15 earnings call, the company announced that Instagram is growing at a rate above 100% YoY (year-over-year) in some countries, including Japan (EWJ), South Korea, and Indonesia.

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