Sprint’s Direct 2 You service
Sprint (S) initiated the “Direct 2 You” service on April 13, 2015 in the Kansas City metro market. According to Sprint, the service will be extended to Miami and Chicago metro areas on April 20, 2015. This is Sprint’s new on-wheels distribution service. According to Sprint’s CEO, Marcelo Claure, “With Direct 2 You, Sprint brings an amazing, convenient in-store experience directly to the customer – in the comfort of wherever they want to be. Customers will never have to worry about transferring their own data or being handed a device they do not know how to use.”
In this service, the wireless carrier will upgrade eligible customers’ devices by sending its representatives to customer locations in Sprint Direct 2 You cars. Sprint’s personnel will upgrade customers’ devices at their chosen locations—like homes and offices.
These representatives will also assist customers in setting up and learning how to use their new devices. According to the company, starting in September, new customers will be able to utilize this service through call centers or online in some markets.
Direct 2 You will improve Sprint’s distribution network
According to Sprint, Direct 2 You will be extended to other domestic markets during 2015. Also, this service will use around 5,000 Sprint Direct 2 You cars by the end of 2015.
The service will strengthen Sprint’s positioning in terms of distribution among the national carriers including AT&T (T), Verizon (VZ), and T-Mobile (TMUS). Sprint has been expanding its distribution network.
Recently, the company opened 1,435 Sprint-RadioShack stores. The wireless carrier had ~1,100 stores as of February 5, 2015. Please read Sprint-RadioShack Stores Are Opening on April 10, 2015 to learn more.
You can get diversified exposure to Sprint by investing in the iShares U.S. Telecommunications ETF (IYZ). IYZ held ~4.1% in Sprint on March 31, 2015.
You can get even more diversified exposure to the carrier by investing in the iShares MSCI ACWI ETF (ACWI). ACWI held 0.01% in Sprint on the same date.
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