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Informatica a ‘visionary’ of master data management

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Informatica’s popular data protection products

Informatica’s application information lifecycle management, or ILM, software helps IT companies

  • cost-effectively handle data growth
  • safely retire legacy systems and applications
  • optimize test data management
  • protect sensitive data

The company’s products include

  • Data Archive
  • Data Subset
  • Persistent Data Masking
  • Dynamic Data Masking
  • ILM Nearline

Informatica was among IBM (IBM) and Oracle (ORCL) in last year’s Gartner-ranking Magic Quadrant for data masking technology. Gartner said, “Informatica has a strong SDM (static data masking) reputation and one of the largest installed SDM customer bases.” 

Informatica says its “data masking software delivers data-centric security to improve data privacy and security, with improved productivity and reduced overall costs.”

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Informatica seeks to grow its MDM products and services

The company’s master data management, or MDM, products deliver consolidated and reliable business-critical data—also known as master data—to improve business operations. The products include

  • Informatica MDM
  • Informatica Product Information Management
  • Informatica Identity Resolution
  • Informatica Cloud MDM

Informatica was one of the leaders in the Gartner Magic Quadrant for MDM of customer data solutions in October 2014. Other companies in the space were IBM, Oracle, and SAP (SAP).

Gartner estimates Informatica’s 2013 software revenue from MDM of customer data solutions was $89 million. The company was also ranked as a visionary by Gartner in its Magic Quadrant for MDM product data solutions. Gartner says Informatica MDM’s software revenue grew in excess of market averages, at an estimated 27%.

On its latest earnings call, Informatica said that the MDM market is forecast to grow by 15% annually through 2018. Management noted that MDM was “one of its fastest growing license product lines” and that it “closed two million dollar plus deals involving MDM on Hadoop.” The company expects to grow its MDM products and services via a “three-pronged multi-year product strategy” involving cloud as well as big data.

Informatica has a 3.75% weighting in the the First Trust ISE Cloud Computing Index Fund (SKYY), the only ETF that invests solely in the cloud space. IBM, Oracle, and SAP make up 2.41%, 3.56%, and 3.13%, respectively, of SKYY.

Informatica derives revenues from sales of software licenses, subscription-based licenses, maintenance and support services, and professional services, consisting of consulting and education services.

Read more on Informatica’s revenue and latest 4Q results in the next part of this series.

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