Melco Crown’s mass market segment gained market share in 4Q14

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Mass market table games’ drop increased to $1,315.4 million—compared to $1,303 million in 4Q13. The mass market table games’ hold percentage was 36.4% in 4Q14—compared to 37.6% in 4Q13.

Melco Crown’s mass market segment gained market share in 4Q14

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In the mass market table games segment, the drop totaled $174.7 million in 4Q14—compared to $205.2 million generated in the same period in 2013. The mass market table games’ hold percentage was 18.4% in 4Q14—compared to 16.3% in 4Q13.

Drop represents the amount of cash and net markers issued that are deposited in a gaming table’s drop box. Table games’ hold percentage refers to the amount of table game win expressed as a percentage of table games’ drop.

ETFs—like the VanEck Vectors Gaming ETF (BJK) and the Consumer Discretionary Select Sector SPDR Fund (XLY)—help investors get exposure to leisure companies.

BJK’s major holdings include Las Vegas Sands (LVS), Wynn Resorts (WYNN), Melco Crown Entertainment, and MGM Resorts (MGM). BJK has an ~4% exposure in Melco Crown Entertainment. 

Key takeaways from the 4Q14 earnings call

Lawrence Ho, co-chairman and CEO of Melco Crown Entertainment, said that “I’m pleased to announce that we gain market share in the rolling chip mass market table games and gaming machine segments in the fourth quarter of 2014. Our ability to once again take share in the mass market table game segment while maintaining a displaced approach to reinvestment and costs, highlights are market leading position in this segment especially at the premium end and we reinforces our confidence in our strategy that providing world class service and managing to premium customers.”