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Symantec is strategically placed for growth in current climate


Jan. 1 2015, Updated 4:07 p.m. ET

Robust growth in integrated PBBA market is expected to benefit NetBackup

As discussed in earlier parts of this series, integrated systems are enjoying three times more growth rate compared to target appliances. This is due to the simplified deployment model along with the application software being built into the integrated purpose-built backup appliance (or PBBA) system.

Recently, Symantec Corporation (SYMC) announced its NetBackup 5330 appliance with additional key features that let it score high on its predecessors, primarily on the capacity and recovery performance fronts. NetBackup 5330 will likely contribute to a faster market share expansion of Symantec going forward. The company claims that in the past four years, since the first NetBackup was launched, customers around the world have adopted and deployed more than 10,000 NetBackup appliances. Symantec serves 75% of the Fortune 500 companies.

ETFs that have significant exposure to Symantec include the PowerShares QQQ Trust ETF (QQQ) and the Technology Select Sector SPDR Fund (XLK). These ETFs are likely to benefit when the company posts positive results.

In 2013, Symantec won in the best antivirus/Internet security software brand category with the highest share of 22%. Other leading players who made the top five were Microsoft (MSFT), McAfee (INTC), Kaspersky Labs, and AVG. Symantec has won this award for three consecutive years.

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Increased focus on high-growth areas

Through the launch of improved versions of storage management and Internet security solutions, Symantec is trying to attract small and mid-sized businesses (or SMBs). This provides Symantec with huge growth potential. Cyber attacks, data loss, and system failures are some of the significant threats that hamper consistent growth in SMBs across all industries. According to Canalys, a technology industry research firm, deployment of antivirus software is the first step most SMBs take to secure their infrastructures. Gartner estimates that more than 30% of security controls deployed to the SMB segment will be cloud-based by 2015.


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