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Telcos lure customers with attractive family plans

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AT&T’s Mobile Share Value plan now offers double the data to families

In Part 8 of this series, we looked at Verizon Communications Inc.’s (VZ) MORE Everything plan for both families and individuals. Other telecom companies have also started luring customers with attractive family plans.

AT&T, Inc.’s (T) Mobile Share Value plan is an example. It’s a family plan that gives you shareable data for up to ten devices per account, unlimited domestic calls, unlimited domestic and international messages, and 50 GB of free cloud storage. Recently, AT&T made this plan even more attractive for families by offering double the data than it offered previously. Now AT&T offers 30 GB of data for $130 versus only 15 GB of data offered previously. The chart below shows AT&T’s family plans for different data requirement at different price points.

AT&T data pricing

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Sprint and T-Mobile also coming up with attractive family plans

Sprint Corporation’s (S) Family Share Pack plan gives customers double the high-speed data that AT&T’s plan provides. You can get 60 GB of shared data monthly from Sprint for $130. Sprint has also introduced a number of other attractive plans such as $60 per month for an unlimited data, text, and voice plan. For more on this topic, read Why Sprint keeps introducing attractive plans to create value.

T-Mobile US, Inc. (TMUS) is also trying to lure customers using its own innovative family plans. Under its Simple Choice plan, you can get 1 GB of 4G LTE data for $50 per month on every line. To attract users more, T-Mobile offers unlimited music streaming on services such as Pandora Media Inc. (P) and iHeartRadio that doesn’t count against your 4G LTE data. It also offers unlimited data plans for $80 per month, something which Verizon and AT&T don’t offer at all.

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