Oracle’s new database version 12C attracts cloud companies

Oracle (ORCL) runs its cloud products on its own database to leverage its leadership in the database software market. Oracle introduced its Database 12c version in 2013. The C in “Database 12c” stands for “cloud.”

Owing to its dominance in the database market, Salesforce.com (CRM) and SAP (SAP) have partnered with Oracle in order to deploy their applications on Oracle’s latest database version 12C.

Must-read: Will Oracle’s 12c database attract investors?

The above presentation graphic shows the features of Oracle’s Database 12c.

Oracle is the dominant player in the database software market

Oracle claims it’s a market leader in the relational database market, with a revenue share of 48.3%. Oracle also claims it holds a larger revenue share than its four closest competitors combined. IBM, Microsoft (MSFT), SAP, and Teradata are Oracle’s four close competitors. In May 2014, Microsoft’s stated that it’s growing at a rate of 15% in the database market.

Datastax scalable and flexible databases threaten Oracle’s dominance

DataStax offers an enterprise-grade NoSQL database that seamlessly and securely integrates real-time data with Apache Cassandra. Cassandra is the database developed by Facebook (FB) to handle its enormous volumes of data. In September 2014, it raised $106 million to build larger and more flexible databases.

In July 2013, DataStax announced that dozens of companies have migrated from Oracle databases to DataStax databases. Customers cited scalability, disaster avoidance, and cost savings as reasons for changing databases. Datastax databases’ rising popularity puts Oracle in a softer position.

It remains to be seen how Oracle, along with its new 12c offering, will deal with the rising threat posed by Microsoft and Datastax.

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