Google has improved its measurement tools. Google advertisers have found that mobile ad campaigns drive 15% more conversions than previously measured.
Google mentioned that it’s expanding the reach of Play Music, Play Movies, and Play Books to increase this monetization opportunity.
Google Play is becoming an important business for Google. Google reported that the revenues from its “Other” segment grew by 50% year-over-year and 15% sequentially (quarter-over-quarter).
Google cited a number of reasons why its growth has slowed in the UK. The main reason for the slow growth was the higher mix of Google searches from tablets and other mobile devices.
Google rolled out a product change for mobile users. It will add a “mobile-friendly” label to its mobile search results, according to a Google blog post on November 18.
Google’s operating margins have declined from 27% in 3Q13 to 23% in 3Q14. Let’s find out why Google’s operating expenses continue to increase fast.
The issue with revenue growth coming from other businesses is that these are less profitable businesses than Google’s search advertising business. Let’s see why that is.
Consumer staple ETFs provide exposure to companies that produce essentials, including food, beverages, tobacco, and household items. The Consumer Staples Select Sector SPDR Fund (XLP) tracks the S&P Consumer Staples Select Sector Index.
In 2014, The Coca-Cola Company (KO) announced a long-term partnership with Keurig Green Mountain, Inc. (GMCR). The deal will allow people to enjoy ice-cold Coca‑Cola beverages at home with the soon-to-be-released Keurig Cold machine.
Growing populations and better standards of living in emerging markets will drive demand for beverages. The long-term prospects for growth in emerging economies are promising.
The non-alcoholic, ready-to-drink market is projected to grow at a compounded annual growth rate of 5% between 2014 and 2017. A large proportion of this growth will come from emerging economies.
PepsiCo, Inc. (PEP) is on track to achieve $1 billion in savings globally in 2014. It’s cutting costs across procurement, research and development, and other functions
The World Health Organization suggests that sugar should account for only 5% of total energy intake per day. A single soda can contains around 40 grams of sugar.
Coca-Cola and PepsiCo spend enormous amounts of money on innovation, advertising and marketing, and on strengthening their distribution network. It would be difficult for a new entity to make the substantial capital investments required to compete with these firms.
Soft-drink makers continually invest in branding. In 2013, Coca-Cola and PepsiCo spent $3.3 billion and $3.9 billion, respectively, on advertising and marketing activities.
Market intelligence firm Euromonitor International estimates the middle class around the world will include 1.5 billion households by 2020, a 25% rise over 2012.
US consumption spending accounts for over two-thirds of the country’s gross domestic product. A favorable trend in consumer spending on non-durable goods is a positive indicator for the non-alcoholic beverage industry.
Coca-Cola and PepsiCo’s wide distribution network gives them significant pricing power. Carbonated soft drinks have similar prices due to the intense competition in the industry.
Soft drinks contain considerable amounts of sugar, which is a form of carbohydrate. Consumption of excess sugar releases a hormone called dopamine, which induces pleasure in the brain. Caffeine, another key ingredient, stimulates the nervous system.
The non-alcoholic beverage industry broadly includes soft drinks and hot drinks. In the US, soft drinks, or liquid refreshment beverages, lead food and beverage retail sales. In this series, we’ll focus on the soft drinks market.